New Delhi: The Information Technology
sector is the most preferred choice for India’s engineering students,
with Google, Microsoft and Infosys emerging as the top three most
desired employers among them, according to a survey by market insights
and information provider Nielsen.
As per the Nielsen’s Campus Track Technology School survey 2012, the
Class of 2013 is looking at a starting salary of over Rs 11 lakh per
annum, a 20 percent rise from the previous batch, where the average
expected starting salary was Rs 9.3 lakh.
“The IT story in India is going strong, and with the increasing focus
on personal technology, the sector and its different specialisations
are still favoured by students,” Nielsen India Executive Director Dinesh
Kapoor said in a statement.
There is also a resurgence of interest in core sectors like power and
energy that has been observed which is also a good indicator for the
economy, he added.
According to the survey, the top five preferences of engineering
students were IT Services (35 percent), followed by IT products (28
percent), energy (21 percent), automobile and ancillary sector (20
percent) and IT semiconductor (19 percent).

Google is the most desired employer for engineering students in India. Reuters
Some of the other sectors that were highlighted are telecom (18
percent), power (18 percent ) and management consultancy (17 percent),
it added.
The survey took responses of over 2,500 students in July- August 2012
across in 73 technology colleges in India to measure and monitor their
attitudes and perceptions towards career preferences and potential
recruiters.
As far as employer of choice was concerned among the engineering
students, Google topped the list, with Microsoft in 2nd and Infosys 3rd,
the survey said.
TATA Consultancy Services was placed 4th and IBM came 5th. Social
networking website Facebook featured at number 6, followed by recruiters
in the core sectors of energy and power — BHEL (7th), L&T (8th) and
NTPC (10th).
When it came to salaries, the current students had higher expectations.
“Students today are very focused from the moment they enter college,
and have a view on their long term goals and career aspirations. With
the increasing options now available, aspirants want to go beyond the
immediate boundaries of their courses, and explore opportunities that
might not have been available to them some years ago,” Kapoor said.
More than half of the respondents from the Batch of 2013 have
expressed an intent to move out of their first job within three years of
joining, for further studies, or other career opportunities, the survey
said.